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In this week’s episode, Shahar and Romi talk with Noga Halperin, Chief Revenue Officer of SciPlay.
When Noga joined the gaming company seven years ago, they had two small centralized marketing teams in the States and Israel. She took the unusual approach of growing teams in different locations across the globe before deciding to centralize everything in one place. Noga explains why she went against the norm and its benefits on the company’s growth.
SciPlay has a 51:49 balance in culture, meaning that a new hire must fit the company culture better than whether they can perform well in the role. But how is that sustainable when growing a company so significantly?
Maintaining good relationships with not only employees but others in the industry is something that Noga prides herself on. She advocates for old-school networking and explains that even if someone isn’t looking to change jobs right now, you never know when they could become beneficial to growing your team.
Noga’s top tip for successful scaling is prioritizing what’s best for the company over what benefits someone else or yourself. But how easy is it to see the bigger picture?
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since 2015, Noga has been leading a cross-continent marketing strategy and managing an annual budget of over $100 million; she also manages a broad team of dozens of employees encompassing UA departments, Analytics, PR, VIP, and more, and is responsible for the company’s growth worldwide. Noga has 20 years of experience in digital marketing, during which she led groundbreaking marketing moves across all media channels within local and international companies. Before joining SciPlay, Noga managed the marketing of the Slotomania app at Playtika. Noga holds a B.A. in Psychology and Management, and a master’s in Marketing.
Meet your hosts
Shahar Erez is the Co-founder & CEO of Fiverr Enterprise. In 2021, Fiverr Enterprise was acquired by Fiverr for $110M just 15 months after coming out of stealth mode.
Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley. He has 20 years of executive experience in engineering, product, and marketing under his belt at companies like HP, VMware, and Kenshoo.
He has a BA from IDC University and an MBA from the Technion Institute of Technology in Israel.
Lastly, he is a proud father of 3, an amateur cyclist, and an avid reader.
Find Shahar on LinkedIn
Romi was educated on three continents; she grew up in Japan as a baby, in California as a young adult, and now in Israel.
Romi has had an interesting career path (she’s a classic Gen Y story), starting as a CSR and sustainability consultant at BDO firm, to becoming an innovation management professional.
That lead her to become a mentor at different entrepreneurship programs, a podcaster, and today the marketing manager at Fiverr Enterprise.
Find Romi on LinkedIn