Rebuilding teams for high growth during remote work

Description

In this week’s episode, Shahar and Romi talk with Noga Halperin, Chief Revenue Officer of SciPlay.

When Noga joined the gaming company seven years ago, they had two small centralized marketing teams in the States and Israel. She took the unusual approach of growing teams in different locations across the globe before deciding to centralize everything in one place. Noga explains why she went against the norm and its benefits on the company’s growth.

SciPlay has a 51:49 balance in culture, meaning that a new hire must fit the company culture better than whether they can perform well in the role. But how is that sustainable when growing a company so significantly? 

Maintaining good relationships with not only employees but others in the industry is something that Noga prides herself on. She advocates for old-school networking and explains that even if someone isn’t looking to change jobs right now, you never know when they could become beneficial to growing your team.

Noga’s top tip for successful scaling is prioritizing what’s best for the company over what benefits someone else or yourself. But how easy is it to see the bigger picture?

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Bio

since 2015, Noga has been leading a cross-continent marketing strategy and managing an annual budget of over $100 million; she also manages a broad team of dozens of employees encompassing UA departments, Analytics, PR, VIP, and more, and is responsible for the company’s growth worldwide. Noga has 20 years of experience in digital marketing, during which she led groundbreaking marketing moves across all media channels within local and international companies. Before joining SciPlay, Noga managed the marketing of the Slotomania app at Playtika. Noga holds a B.A. in Psychology and Management, and a master’s in Marketing.

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