Winning The War for Talent With Authenticity


The phrase “The war for talent” was first used in the late 1990s, to express that the competition for talented employees is becoming a huge barrier for companies. In the last decade, those conditions have only gotten worse, and it seems that today’s battle is even more fierce.

We talked to Sharon Bachar, CPO at Melio, a business-to-business payment platform specifically tailored to the needs of small businesses in the U.S, that joined the unicorn club in 2021 at a valuation of $1.3 billion. Sharon talked about how Melio is dealing with the war for talent, and the “authenticity approach” she suggests companies should embrace if they want to stay in the game. 

She shares her views on employer branding, the importance of architecting the recruitment process to provide a positive experience for all candidates, and even managing the experience of leaving the organization to turn your ex-employees into advocates. 

In addition, she also explains how critical it is for companies to align their story, goals, and values internally, and how to implement the culture in everyday life activities to strengthen the message.

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Sharon Bachar is a seasoned executive with global experience in HR leadership roles at both international enterprises and start-ups. Her passion is to partner with business leaders and entrepreneurs to accomplish their vision and leverage their talent in the best possible way. Sharon joined Melio from WeWork, where she spent the last three years. In her most recent role, she served as Head of People International.  Prior to WeWork, Sharon spent 17 years at Cisco, where she was a key member of the European regional leadership team responsible for leading the people strategy and providing HR support to the region. 

Meet your hosts

Shahar Erez

Shahar Erez

Co-Founder & CEO

Shahar Erez is the Co-founder & CEO of Fiverr Enterprise. In 2021, Fiverr Enterprise was acquired by Fiverr for $110M just 15 months after coming out of stealth mode.

Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley. He has 20 years of executive experience in engineering, product, and marketing under his belt at companies like HP, VMware, and Kenshoo.

He has a BA from IDC University and an MBA from the Technion Institute of Technology in Israel.

Lastly, he is a proud father of 3, an amateur cyclist, and an avid reader.

Find Shahar on LinkedIn

Romi Davidor

Romi Davidor

Marketing Manager

Romi was educated on three continents; she grew up in Japan as a baby, in California as a young adult, and now in Israel.

Romi has had an interesting career path (she’s a classic Gen Y story), starting as a CSR and sustainability consultant at BDO firm, to becoming an innovation management professional.

That lead her to become a mentor at different entrepreneurship programs, a podcaster, and today the marketing manager at Fiverr Enterprise.

Find Romi on LinkedIn