Taking Charge Without Taking Over


Arbel came into Lightricks, a company that develops video and image editing mobile apps, as the new VP Product, with a clear vision to restructure the entire Product team. 

Quite a challenge right? but he understood that in order to succeed, he would have to work together with the team and not against them. 

Throughout this episode, Arbel walks us through the entire re-org process, from the initial brainstorming session to the internal communication phase, and finally to the execution phase.

According to Arbel, a good manager today must be thinking constantly about how to give individuals various ways of promoting themselves. It can be internally, by owning an initiative to represent Lightricks at a professional convention. 

Arbel tries to be very open with this team. He believes in the kind of “everything on the table” kind of communication, which helps everyone feel comfortable addressing one another, enhancing the trust and connectivity between one another.

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Arbel Zinger is a VP Product in Lightricks and the co-founder of the biggest Hitech community in Israel – Hitech Problems. Arbel is Married to Arina, a father to Tom, and lives in Tel Aviv. 

Arbel started his career as an engineer but has been in product management for the last 10 years, in huge corporations (Microsoft/Google) as well as in startups. Loves food. 

Meet your hosts

Shahar Erez

Shahar Erez

Co-Founder & CEO

Shahar Erez is the Co-founder & CEO of Fiverr Enterprise. In 2021, Fiverr Enterprise was acquired by Fiverr for $110M just 15 months after coming out of stealth mode.

Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley. He has 20 years of executive experience in engineering, product, and marketing under his belt at companies like HP, VMware, and Kenshoo.

He has a BA from IDC University and an MBA from the Technion Institute of Technology in Israel.

Lastly, he is a proud father of 3, an amateur cyclist, and an avid reader.

Find Shahar on LinkedIn

Romi Davidor

Romi Davidor

Marketing Manager

Romi was educated on three continents; she grew up in Japan as a baby, in California as a young adult, and now in Israel.

Romi has had an interesting career path (she’s a classic Gen Y story), starting as a CSR and sustainability consultant at BDO firm, to becoming an innovation management professional.

That lead her to become a mentor at different entrepreneurship programs, a podcaster, and today the marketing manager at Fiverr Enterprise.

Find Romi on LinkedIn