Global pandemics don’t always halt hyper-growth


In this week’s episode, Shahar and Romi talk with Ariel Cohen, CEO, and Co-Founder of TripActions.

TripActions has shown impressive growth since its launch, boasting nearly 3,000 employees. But this hasn’t come without its challenges.

When the Covid-19 pandemic struck, the company had no choice but to let staff go. In addition, trying to retain staff when thriving tech giants attempted to poach them was a significant challenge. Ariel explains that they never saw it as scaling down but instead used the unique opportunity to take more market share and continue to build their product. 

Scaling a team often requires difficult decisions, such as letting go of good people if they’re not going to take you to the next level. Ariel highlights why transparency when letting people go helps to set expectations.

One of TripActions most successful decisions was to hire key employees from hypergrowth companies such as Uber and WeWork, according to Ariel. Having people who were used to growing businesses by hundreds of percentages every year significantly aided the company when it began its significant hypergrowth.

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Ariel Cohen is the CEO and Co-Founder of TripActions, where he’s focused on the company’s growth.  Before TripActions, Ariel made his foray into entrepreneurship with streamOnce, a business multimedia integration platform he co-founded with his current partner and TripActions CTO Ilan Twig. The company was successfully acquired by Jive Software, where Ariel had previously served in a senior position following his time at Hewlett-Packard. Ariel graduated from Northwestern’s Kellogg School of Management and currently resides in Palo Alto, where TripActions is headquartered.

Meet your hosts

Shahar Erez

Shahar Erez

Co-Founder & CEO

Shahar Erez is the Co-founder & CEO of Fiverr Enterprise. In 2021, Fiverr Enterprise was acquired by Fiverr for $110M just 15 months after coming out of stealth mode.

Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley. He has 20 years of executive experience in engineering, product, and marketing under his belt at companies like HP, VMware, and Kenshoo.

He has a BA from IDC University and an MBA from the Technion Institute of Technology in Israel.

Lastly, he is a proud father of 3, an amateur cyclist, and an avid reader.

Find Shahar on LinkedIn

Romi Davidor

Romi Davidor

Marketing Manager

Romi was educated on three continents; she grew up in Japan as a baby, in California as a young adult, and now in Israel.

Romi has had an interesting career path (she’s a classic Gen Y story), starting as a CSR and sustainability consultant at BDO firm, to becoming an innovation management professional.

That lead her to become a mentor at different entrepreneurship programs, a podcaster, and today the marketing manager at Fiverr Enterprise.

Find Romi on LinkedIn