From Fixing Companies to Building From Scratch


In this week’s episode, we talked to Vered Raviv Schwarz, COO, and President at Guesty, about the trials and trepidations of business growth. 

Vered talks about how COOs are ultimately looking to build a well-oiled machine, which means there are numerous aspects that need putting in place. Starting off with the right foundations, already in the mindset that you will grow into a large organization. Along with thinking about processes, maintaining good handshakes between departments, and keeping compliance in the back of your mind.

Once the foundations are laid, ask yourself – how are you evolving and growing within the role? Maybe you need to shift your mindsight from micro to macro to look at the bigger picture? Perhaps you even need to take a step back and let your team do the work they need to succeed?

What about team building? The structure of the team should be monitored regularly – what’s right now for the company and employees may not be so in a month’s time. Nobody like’s being the bad guy, but sometimes hard decisions need to be made…

The point is, to successfully ‘fix’ a company or scale growth when needed, you need to try out new methods and take risks. 

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Vered Raviv Schwarz is President & COO of property management platform, Guesty. Vered has over 20 years of experience in private and public companies, including some of the most successful companies in the Israeli tech scene. 

Prior to starting her career in technology companies, Vered was an attorney at one of  Israel’s prominent law firms, focusing on M&As and IPOs. During her career, Vered helped technology companies scale, go public, acquire companies, and get acquired. 

She was the first executive at Fiverr and helped grow the company from 40 people to a global organization. Vered holds  LL.B and LL.M from Tel Aviv University. Vered serves on the advisory board of several startups and participates in mentorship programs, focusing on female entrepreneurs.

Vered has been featured in prominent media outlets including Forbes, USA Today, Entrepreneur, and The Next Web. She has also shared her insights at numerous events including The Next Web, Skift, Phocuswright, and more.

Meet your hosts

Shahar Erez

Shahar Erez

Co-Founder & CEO

Shahar Erez is the Co-founder & CEO of Fiverr Enterprise. In 2021, Fiverr Enterprise was acquired by Fiverr for $110M just 15 months after coming out of stealth mode.

Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley. He has 20 years of executive experience in engineering, product, and marketing under his belt at companies like HP, VMware, and Kenshoo.

He has a BA from IDC University and an MBA from the Technion Institute of Technology in Israel.

Lastly, he is a proud father of 3, an amateur cyclist, and an avid reader.

Find Shahar on LinkedIn

Romi Davidor

Romi Davidor

Marketing Manager

Romi was educated on three continents; she grew up in Japan as a baby, in California as a young adult, and now in Israel.

Romi has had an interesting career path (she’s a classic Gen Y story), starting as a CSR and sustainability consultant at BDO firm, to becoming an innovation management professional.

That lead her to become a mentor at different entrepreneurship programs, a podcaster, and today the marketing manager at Fiverr Enterprise.

Find Romi on LinkedIn